edit one manages social media content, paid ads and strategy for independent businesses. Content produced, ads managed, results tracked. You run the business. We run the socials.
Hospitality, retail, product, technology and founder-led businesses across Perth.
Leave your details and I will come back to you about the best next step for your brand.
Because product shots alone don't build brands anymore. People buy from people they recognise, from founders they trust, from businesses with a reason for existing beyond just selling something. That's the content gap for most small businesses. They focus on the product and miss the story, emotion and person behind it.
Founder-led content builds trust. Trust builds a brand. A brand is what customers remember when they're deciding where to spend.
Every business without consistent visibility ends up here. An invisible brand leads to slow sales. Slow sales create panic. Panic produces rushed content that doesn't convert. And then the brand stays invisible.
It's the loop that keeps most small businesses small. Not because they're not good at what they do, but because their content was never built to break the cycle.
This is what we fix.
edit one is led by Amy May, creative director. Every project is shot and edited alongside a dedicated videographer, so production is handled properly without the overhead of a large agency.
Most of the businesses we work with came to us doing it themselves. Filming on their phone between customers. Posting when they had a spare moment. Now they hand it over and focus on running the business.
One creative director. One production partner. One point of contact.
Amy May. Creative director. Perth-based.
My work has generated 1M+ views, including content produced during a period of creative direction and strategy work in London, with clients including DIRTEA and others across wellness, hospitality and consumer goods. I come from a science background - so I'm analytical by default and creative by choice.
Every brief starts with one question: what do we want the person watching this to do next? The content is built backwards from that answer.
James. Lead videographer. Perth-based.
James has worked across TV and film production in the UK and abroad - credits include 999: On The Front Line, Love Is Blind (Netflix), SAS Who Dares Wins, Bentley Driver's Club, Classic Grand Touring in Monaco, and pro tennis tournament coverage. He focuses on aesthetic storytelling that holds attention and drives viewers to buy the product or book the service.
Television-grade craft, turned toward brand.
Campaign · Editorial
Social · Ongoing
Content · Social
If the work looks right, the next step is a conversation.
Start the conversation →Selected content from Amy's time working with DIRTEA in London . One of the UK's fastest-growing wellness brands. Work spans hospitality, retail, brand partnerships and product campaigns.
A proper conversation about your business, your customers, and what success actually looks like. We write the brief in a single sentence before anything else begins.
Moodboards, shot lists, casting, styling, and locations. You approve the direction. We handle every detail behind the scenes so the shoot runs smoothly.
One day on set. Stills and motion captured together. A small crew, a calm pace, and a clear creative direction from start to finish.
Content delivered on a schedule tuned for growth, not just output. We stay close - watching the numbers, refining the plan, adjusting what's working and what isn't.
A person speaking about a product builds more trust than the product shown on its own. Not every brand needs a presenter, and not every client wants to be on camera - and that is fine. The right format depends on the brand, the audience and what the content needs to do. Some videos are b-roll, product, lifestyle or venue-led. Some use voiceover. Where it makes sense, Amy can present. Where it makes sense, you can. The format follows the brief.
Tell us a little about your business and what you need. We reply within one working day.
Thanks. I'll be in touch shortly.
Social media retainers from $3,000/month. Full production partnerships from $4,000/month. Scope dependent.
We take on a small roster of businesses each quarter. Tell us a little about what you're building. We reply to every enquiry within a working day.